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Apple’s Bungled Plans for Digital Streaming

The company is laboring under the illusion it can enter the market when it chooses with limited offerings


What does a company who feasted on revenue from brisk iPhone sales do when that market matures?

That is the question Apple Inc. (NASDAQ:AAPL) has been forced to address recently, as iPhone sales are on a permanent downward trajectory. The company was slow to wean itself off its addiction to what has, for years, been its golden cash cow.

One area for potential expansion and promising growth for Apple is the original content direct-to-consumer market. Despite the potential, Apple seems to have exhibited a rather cavalier and nonchalant attitude toward a business segment that could provide an enormous amount of revenue to supplant the dying

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